Barrett is the Calgary-based founder of KBStronger, a fitness and wellness platform that’s as much about emotional strength as it is about physical training. Her signature program blends science-backed movement, mental resilience, and a dose of raw honesty. “I realized if I could share my story—the real, raw version—I could help women feel strong again,” she says. “Because women need support. They need to see what’s possible when strength starts from the inside out. That was the moment I knew: this was more than training. It was a movement.”

Her platform is built for real life: short sessions, minimal gear, no gimmicks. Getting stronger is a great benefit, but the real goal is to feel it, inside and out. That’s what changed everything for her. “I realized through my own life challenges that while training helped me physically, it was when I connected mindset to movement that everything changed. That’s when I became unstoppable.”

The brand includes digital memberships, community-based coaching, and access to her memoir, I Don’t Do Vanilla. And while she’s continually upgrading her offerings, the foundation hasn’t changed—Barrett still does it all herself, learning as she goes. “Looking at the numbers and analytics has been key,” she says. “In the beginning, I wasn’t great at it. As a new entrepreneur, you wear every hat, and that can be overwhelming. Honestly, it’s still a work in progress. But over time, you start to see patterns: what’s actually working, what feels aligned, and what you’re most passionate about sharing.”

Her edge in a crowded industry? Presence. Barrett shows up, every day, with proof. You see it in the sweat on her shirt, in the way she speaks directly to the camera on her socials, in the honest conversations she’s not afraid to have. She knows her audience would take authenticity over perfection any day. “I think the word ‘real’ says it all,” she says. “Authenticity is everything. Without it, I couldn’t show up the way I do each day. I simply share my experiences, my results, and offer honest guidance.”

There have been stumbles. Launches that didn’t land. Pivots that took longer than planned. But what Barrett has learned is that mistakes don’t define you. Your ability to reset does. “I wish that, as an entrepreneur, someone had told me that if something doesn’t work out, it’s going to be okay,” she says. “In the early days, I would stress myself to the point of feeling physically sick when something didn’t go as planned. It’s not that I don’t feel stress now, but I’ve learned to carry it differently.”

She treats stress like data now—something to work with, not against. And she’s just as intentional about rest as she is about movement. “The other piece, and this is something I’m still learning, is the importance of taking time to reset. It’s okay to pause. In fact, it’s necessary. I used to think I had to ‘be on’ all the time, but I’ve learned that I can’t create or show up fully if I don’t allow myself downtime. Grace and space fuel both my personal and business growth.”

The growth of KBStronger proves that success doesn’t have to come from having the perfect strategy. Instead, what’s most important is showing up: on hard days, on uncertain days, in the middle of figuring it out. Barrett built her brand in a way that felt true to her: honestly, imperfectly, and all in. And she kept going, not because it was easy, but because it mattered: “This isn’t just fitness. This is a comeback.”