A Fragrance Born from the Journey Back to You.
INTENTION by J
was created for the woman who has walked through fire and found her own light. For the traveler, the dreamer, the doer - and the one who knows that strength isn’t loud, but it’s felt.
“Light enough for travel. Bold enough to make a statement. A daily ritual that whispers intention into every moment.”
✨ 10ml travel size - effortless, always within reach.
✨ Raspberry + mango for playful brightness, softened by Ambroxan’s luminous veil.
✨ Sandalwood + ambrette ground it in quiet strength.
✨ Graceful, refined, and captivating - a fragrance that lingers with intention.
Every spritz is a reminder to rise, to return, to own your story.
The Story Behind the Scent
It might seem unexpected to see a perfume created by someone who certifies in kettlebells, trains with intensity, and teaches mindset work.
But INTENTION by J was never meant to be separate from strength, it’s part of it.
I’ve always wanted to create something tangible.
Something you can hold in your hand and feel connected to.
A scent that brings you back to your intention, your purpose, your power.
The inspiration came during one of the hardest seasons of my life, my divorce.
When my youngest daughter began moving between homes, I wanted her to feel our love no matter where she was.
So, I bought us two Jellycat bunnies - mine large, hers small and we’d trade them each week.
I’d sleep with hers; she’d sleep with mine.
Each week, we filled them with love, so neither of us ever felt alone.
That ritual taught me something powerful … objects and scent can hold emotion, memory, and energy.
They remind us of who we are, and of the love that’s always with us.
That’s the heart of INTENTION by J a fragrance designed to reconnect you with yourself.
To help you feel curious, grounded, alive and never alone.
Everything I do from how I move to who I become is done with intention.
This perfume is my way of sharing that practice with you.
Set your intention. Wear your power.